For immediate release,
Supermarkt lighting Project a success.
Beijing based high-tech Company U-Tron (Beijing) Electronics Co. Ltd., announced today that it has together with IICE Ltd successfully completed the exterior decorative LED lighting project at the Shanghai Tesco Qibao Store.
TESCO hired the Icelandic lighting designer and engineer Thor Daniel Hjaltason and his company for this job. Thor was the Chief Lighting Architect for the famous Sheshan Basilica last year.
"I chose U-Tron as my running mate for this project for their extraordinary expertise within the LED technology and Tesco is very happy with the results." said Mr. Hjaltason "We used RGB LED floodlights programmed with DMX controller. This gives us total control over both RGB color combination and timing of the LED lights"
Mr. Abraham Tinaza, U-Tron's Chief Engineer said "It was a pleasure to work with Mr Thor Hjaltason, he has much experience in taking challenging jobs and come up with out standing performance. The rest of the stores will be much easier for us since we have the first one right"
Tesco is a very successful retailer from the UK who has expanded rapidly in China. There are total of 88 TESCO stores in China today.
U-Tron (Beijing) Electronics Co. Ltd., was established in 1992 as a WOFE in Beijing, China. The company was 100% funded by investments from American Companies. The main purpose was to bring U.S. developed technology products to China for manufacturing and localization. U-Tron has a 3,000 square meter factory employing 200 + people in the Shunyi Mapo District. The R&D and showrooms are now moved inside the Beijing JiLe Group compound in the downtown Beijing Chaoyang District.
About IICE and Thor Daniel Hjaltason
Since the early 1980's Thor's inventions, innovative products and designs have been an inspiration to brand developers and lighting engineers around the world. Mr. Hjaltason has consulted on both indoor and outdoor lighting for businesses, buildings, concert halls, theaters, entertainment clubs, sports fields, ski slopes, parks and large arenas. Mr. Hjaltason and his companies have also designed and engineered POS products for: IKEA, Philip Morris, Anheuser Busch, Miller Beer, Coca Cola Carlsberg, Clinique, Estee Lauder, L'Oreal, Lancôme, Absolut Vodka, Finlandia Vodka, Smirnoff, Unilever, Procter/Gamble, Microsoft, Nokia, and Ericsson.
Please click here to read more about IICE
U-Tron name and the U-Tron logos are property of U-Tron (Beijing) electronics co. ltd., Tesco and the Tesco logos are trade mark of Tesco. All other names and logos are property of their respective companies. all rights reserved.
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